An application for a radio license with the FCC is due in six weeks,and a listenership study of other stations in the area must be conducted.Which would be the preferred method of data collection?
A)Mail survey
B)Telephone survey
C)In-home surveys
D)In-depth interviews

Question

Quizplus · Accepted Answer

A telephone survey would likely be the most efficient and cost-effective method of data collection for a listenership study. It allows for a large sample size and quick results. In-home surveys or in-depth interviews may be too time-consuming and expensive, while a mail survey may not have a high response rate.

An Application for a Radio License with the FCC Is