Answers that involve yes-no,agree-disagree,or any other instance in which the descriptors cannot be differentiated except qualitatively,are examples of ordinal measures.
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Q42: Ordinal scales indicate only relative size differences
Q43: The term"coding"means:
A)Placing numbers on the questionnaire to
Q44: Scale development is designing questions and response
Q45: Constructs are the specific features or characteristics
Q46: Measuring subjective properties is difficult;the marketing researcher
Q48: A _ involves conducting a dry run
Q49: Interval scale measures are rating scales for
Q50: Because most subjective,or psychological,properties exist on a
Q51: The ratio characteristic allows us to construct
Q52: There are several parameters regarding the pretest
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