The ratio characteristic allows us to construct ratios when calculating results of the measurement.
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Q46: Measuring subjective properties is difficult;the marketing researcher
Q47: Answers that involve yes-no,agree-disagree,or any other instance
Q48: A _ involves conducting a dry run
Q49: Interval scale measures are rating scales for
Q50: Because most subjective,or psychological,properties exist on a
Q52: There are several parameters regarding the pretest
Q53: Scale measures are those in which the
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Q55: Marketing research measures properties-sometimes called characteristics,attributes,or qualities-of
Q56: Using numbers associated with question response options
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