Because most subjective,or psychological,properties exist on a continuum ranging from one extreme to another in the mind of the respondent,it is common practice to use ratio scale questions to measure them.
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Q45: Constructs are the specific features or characteristics
Q46: Measuring subjective properties is difficult;the marketing researcher
Q47: Answers that involve yes-no,agree-disagree,or any other instance
Q48: A _ involves conducting a dry run
Q49: Interval scale measures are rating scales for
Q51: The ratio characteristic allows us to construct
Q52: There are several parameters regarding the pretest
Q53: Scale measures are those in which the
Q54: Measurement is not a simple process when
Q55: Marketing research measures properties-sometimes called characteristics,attributes,or qualities-of
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