Understanding consumer behavior is crucial for _____ in developing policies and rules to protect consumers from unfair, unsafe, or inappropriate marketing practices.
A) consumer cooperatives
B) managers
C) regulators
D) reference groups
E) advertisers

Question

Quizplus · Accepted Answer

Regulators need to understand consumer behavior in order to develop policies and rules that protect consumers from unfair, unsafe, or inappropriate marketing practices. This is because understanding consumer behavior allows regulators to identify potentially harmful marketing practices and take action to prevent them. Consumer cooperatives, managers, reference groups, and advertisers may also have an interest in understanding consumer behavior, but they would not be responsible for developing policies and rules to protect consumers.

Understanding Consumer Behavior Is Crucial for _____ in Developing Policies