Magnira Inc. is trying to promote its cosmetics. It offers discounts to customers who post about its products' benefits in their social media accounts. This enables others to know about the company's products. In this case, customers of Magnira Inc. are involved in _____.
A) co-branding
B) disposing
C) word of mouth
D) brand extension
E) perceptual mapping

Question

Quizplus · Accepted Answer

Customers of Magnira Inc. are participating in word-of-mouth advertising by sharing information about the company's product benefits on social media.