Which of the following statements is true of perceptual maps?
A) The farther companies are to one another on the map, the more similar they are perceived to be.
B) The closer companies are to one another on the map, the less likely they are to be competitors.
C) Brands in the same quadrant of the map are perceived as offering similar benefits to consumers.
D) Perceptual maps cannot be used to determine how offerings can be positioned.
E) Perceptual maps are not depicted as graphs.

Question

Quizplus · Accepted Answer

Brands that are located in the same quadrant of a perceptual map are considered to be offering similar benefits to consumers. This is because perceptual maps are created based on the perceptions and preferences of consumers, who tend to associate certain attributes or benefits with certain products or brands. Therefore, if two brands are positioned close to each other on a perceptual map, it suggests that they are perceived as being similar by consumers in terms of the benefits they offer.

Which of the Following Statements Is True of Perceptual Maps