Consumers tend to use decision-making shortcuts when they:
A) devote extra effort to process an information.
B) are opportunistic.
C) are less motivated.
D) evaluate information critically.
E) comprehend goal-relevant information.

Question

Consumers tend to use decision-making shortcuts when they:
A) devote extra effort to process an information.
B) are opportunistic.
C) ​are less motivated.
D) ​evaluate information critically.
E) ​comprehend goal-relevant information.

Quizplus · Accepted Answer

Consumers use decision-making shortcuts, or heuristics, when they are less motivated to process information thoroughly, often due to limited time, interest, or cognitive resources.

Consumers Tend to Use Decision-Making Shortcuts When They