Which of the following statements is true of needs?
A) They are cognitions that create inner value for consumers.
B) They are deeper-level goals that reflect a high level of involvement.
C) They create values that permanently motivate consumers.
D) They reflect inner forces that create tension in individuals.
E) They are effects that create outer value for consumers.

Question

Quizplus · Accepted Answer

Needs reflect inner forces that create tension in individuals. They are the basic requirements for human survival and can create a level of discomfort or tension until they are satisfied. For example, hunger creates a need for food, and thirst creates a need for water.

Which of the Following Statements Is True of Needs