Nathan wants to purchase a new laptop. To make the best choice, he reads computer magazines and articles online daily to acquire knowledge about various laptop specifications available. This is an example of _____.
A) cognitive involvement
B) enduring motivation
C) rational agitation
D) affective collaboration
E) elaborative perception

Question

Quizplus · Accepted Answer

Nathan's frequent reading and research show cognitive involvement, which refers to a level of interest and engagement with a product or service that motivates the consumer to learn more about it.

Nathan Wants to Purchase a New Laptop