In the context of involvement, consumers can be involved with many different entities, which makes it important to identify the:
A) object of involvement.
B) degree of subjective involvement.
C) specific emotions elicited by the involvement.
D) enduring needs.
E) situational needs.

Question

Quizplus · Accepted Answer

Identifying the object of involvement is crucial in understanding the consumer's level of involvement and the reasons behind it.

Answer: B 
 The degree of subjective involvement refers to the level of personal relevance and importance of the object of involvement to the consumer.

Answer: C 
 The specific emotions elicited by involvement can vary depending on the object of involvement and the level of subjective involvement.

Answer: D and E 
 Enduring and situational needs are important to consider in the context of involvement, but they are not as critical as identifying the object of involvement and the degree of subjective involvement.

In the Context of Involvement, Consumers Can Be Involved with Many