_____ is a consumer's experience of being motivated with respect to a product or service, or decisions and actions about these.
A) Simulating need
B) Felt involvement
C) Service positioning
D) Implied marketing
E) Risk perception

Question

Quizplus · Accepted Answer

Felt involvement refers to a customer's personal connection and emotional investment towards a product or service. It influences their decision-making process and subsequent behavior towards the product or service. This concept is crucial for marketers to understand while creating effective advertising campaigns and brand positioning strategies.

_____ Is a Consumer's Experience of Being Motivated with Respect