In the context of the different types of involvement, _____ exists when we show interest in an offering or activity over a long period of time.
A) temporary involvement
B) situational involvement
C) enduring involvement
D) affective involvement
E) cognitive involvement

Question

Quizplus · Accepted Answer

Enduring involvement refers to a long-term interest in a product or activity, and this choice fits the description given in the question. Temporary involvement and situational involvement both suggest a shorter timeframe for interest, while affective and cognitive involvement both relate to emotional and mental engagement with a product or activity rather than a long-term commitment.

In the Context of the Different Types of Involvement, _____