A survey has been conducted by different groups of marketers to find out the taste interests of cake lovers. The survey reveals that some groups of consumers like low-sugar cakes and other groups of consumers like rich, fondant cakes. In this scenario, marketers are most likely to use consumer needs, goals, or values to:
A) create new requirements for consumers.
B) create new marketing beliefs.
C) heighten emotional awareness.
D) segment the market.
E) stimulate cognitions.

Question

Quizplus · Accepted Answer

The survey's findings suggest that different groups of consumers have different taste interests, which can lead to market segmentation based on consumer needs and preferences. This would allow marketers to tailor their marketing strategies and product offerings to better meet the needs of each group, increasing the likelihood of sales and customer satisfaction.

A Survey Has Been Conducted by Different Groups of Marketers