Which of the following statements is true of prevention-focused consumers?
A) They are highly receptive to new products.
B) They tend to be the target for marketers launching a new product.
C) They are motivated to act in ways to achieve positive outcomes.
D) They tend to preserve the status quo by staying with the option they know.
E) They focus on hopes, wants, and accomplishments.

Question

Quizplus · Accepted Answer

Prevention-focused consumers are motivated to avoid negative outcomes and tend to stick with the familiar option they know, preserving the status quo. This makes them less receptive to new products and makes them a difficult target for marketers launching a new product. They are not typically focused on hopes, wants, and accomplishments, and are instead focused on avoiding potential negative consequences.

Which of the Following Statements Is True of Prevention-Focused Consumers