Perceived risk can be associated with any product or service, but it tends to be higher when:
A) the offering has a high price.
B) the offering is old.
C) a consumer confidently evaluates the offering.
D) a lot of information is available about the offering.
E) the opinions of others are not considered important.

Question

Quizplus · Accepted Answer

Perceived risk tends to be higher when the offering has a high price. When a consumer is investing a large amount of money in a product or service, they may perceive a greater risk associated with the purchase.

Perceived Risk Can Be Associated with Any Product or Service