Marketers can use _____ to uncover consumers' needs wherein they ask consumers to interpret a set of relatively ambiguous stimuli.
A) scanner data
B) direct observations
C) indirect techniques
D) physiological measurements
E) electronic trackers

Question

Quizplus · Accepted Answer

Indirect techniques, such as projective techniques, involve asking consumers to interpret ambiguous stimuli, such as images, to uncover their needs and preferences. Scanner data, direct observations, physiological measurements, and electronic trackers are all forms of direct data collection and do not involve interpretation by the consumer.

Marketers Can Use _____ to Uncover Consumers' Needs Wherein They