Which of the following statements is true of perceived risk?
A) It is high when positive outcomes are unlikely.
B) It is high when an old service or product is offered.
C) It is high when an offering has a low price.
D) It is high when an offering is technologically simple.
E) It is high when negative outcomes are likely.

Question

Quizplus · Accepted Answer

Perceived risk is the degree of uncertainty and potential harm that customers believe are associated with the purchase and use of a product or service. Therefore, the perceived risk is high when negative outcomes are likely, such as product failure or potential harm to the user.

Which of the Following Statements Is True of Perceived Risk