Which of the following statements is true of consumers' perception of vision?
A) Seeing more pictures of products being compared helps consumers be certain about their choices.
B) Consumers' sensory experiences of a product are not influenced by the shape of the packaging.
C) Color preferences are not affected by gender.
D) Products in the center visually attract more attention than products from the side of the shelf.
E) Brighter light decreases affective intensity.

Question

Quizplus · Accepted Answer

Studies have shown that products placed in the center of a shelf or display visually attract more attention from consumers. This is known as the "center-stage effect."

Which of the Following Statements Is True of Consumers' Perception