Hesgrove Automobiles is a well-known car manufacturer. In one of its ads, its latest car is shown in a variety of locales, illustrating its ability to function on all terrains. The car is the focal point of attention, and the locales are relatively unnoticeable. In this case, the ad uses the principle of _____.
A) preference for the whole
B) preattentive processing
C) zipping
D) figure and ground
E) grouping

Question

Quizplus · Accepted Answer

The ad uses the principle of figure and ground by making the car the focal point of attention while the locales serve as the background or ground.

Hesgrove Automobiles Is a Well-Known Car Manufacturer