Which of the following statements is true of consumers' perceptions?
A) Images located near the package top add to the perception of a product as "heavy."
B) Consumers perceive that packages in eye-catching shapes contain more of a product.
C) All consumers possess the same ability to label odors.
D) When consumers taste foods with a hard or rough texture, they associate the foods with fat.
E) Reaction to touch in sales situation is the same across cultures.

Question

Quizplus · Accepted Answer

Consumers tend to perceive packages in eccentric shapes to contain more of a product or to be heavier.

Answer: D 
 Consumers tend to associate hard or rough-textured foods with fat, even if the food does not contain high amounts of fat.

The other statements are false:

A) Images located near the package top do not necessarily add to the perception of a product as "heavy." 
C) Consumers have different abilities to label odors. 
E) Reaction to touch can differ across cultures.

Which of the Following Statements Is True of Consumers' Perceptions