Which of the following statements is true of the absolute threshold?
A) It is the amount of intensity needed for a person to detect a difference between something and nothing.
B) It is the intensity difference between two stimuli before people can perceive that the stimuli are different.
C) It is the activation of sensory receptors by stimuli presented below the perceptual threshold.
D) Consumers will only consciously perceive a marketing stimulus when it is below the absolute threshold.
E) Stimuli are presented below the threshold level of conscious awareness.

Question

Quizplus · Accepted Answer

The absolute threshold refers to the minimum amount of intensity needed for a person to detect a stimulus, such as distinguishing between something and nothing. Option B describes the difference threshold, also known as the just noticeable difference. Option C describes subliminal perception, which occurs when stimuli are presented below the threshold of conscious awareness. Option D is not entirely accurate, as consumers can still perceive marketing stimuli above the absolute threshold.

Which of the Following Statements Is True of the Absolute