Which of the following is a disadvantage of using smell as a marketing stimulus?
A) Smell does not entice consumers to try or buy a food product.
B) Smell does not produce physiological and emotional responses in consumers.
C) Consumers do not like products that mask aromas.
D) Some consumers may dislike a product scent or find it irritating.
E) Consumers do not perceive products through smell.

Question

Quizplus · Accepted Answer

Some consumers may dislike a product scent or find it irritating, which can negatively impact their perception of the product and decrease the likelihood of purchase or repeat purchase.

Which of the Following Is a Disadvantage of Using Smell