Which of the following statements is true of subliminal perception?
A) Consumers' attention is directed squarely at the stimulus that is presented subliminally.
B) Consumers involved in subliminal perception are exposed to an ad in their peripheral vision.
C) Subliminal stimuli are presented for a very long time so that consumers easily perceive them.
D) Consumers process information which is outside the focus of their attention.
E) Subliminal perception is also called preattentive processing.

Question

Quizplus · Accepted Answer

The Answer of Which of the following statements is true of subliminal perception?
A) Consumers' attention is directed squarely at the stimulus that is presented subliminally.
B) Consumers involved in subliminal perception are exposed to an ad in their peripheral vision.
C) Subliminal stimuli are presented for a very long time so that consumers easily perceive them.
D) Consumers process information which is outside the focus of their attention.
E) Subliminal perception is also called preattentive processing.

Which of the Following Statements Is True of Subliminal Perception