_____ is determining what the stimulus that consumers have detected actually is.
A) Grouping
B) Source identification
C) Preattentive processing
D) Habituation
E) Zipping

Question

Quizplus · Accepted Answer

Source identification involves determining what the stimulus that consumers have detected actually is. It involves identifying the source of the stimulus, whether it's a brand or a specific product, for example.

_____ Is Determining What the Stimulus That Consumers Have Detected