Perlis Foods has launched a new brand of soda. As a part of its marketing strategy, Perlis Foods has entered into a contract with a leading television production company. The contract arranges for the new brand of soda to be shown in the new TV series to be aired soon. This is an example of _____.
A) grouping
B) product placement
C) an advertorial
D) an infomercial
E) zipping

Question

Quizplus · Accepted Answer

This is an example of product placement, where the new brand of soda is placed within the context of the TV series in order to generate brand awareness and potentially drive sales.

Perlis Foods Has Launched a New Brand of Soda