In the context of retail merchandising, when products are organized according to benefit, consumers will perceive individual products in each category to be _____.
A) most unique
B) less desirable
C) most exclusive
D) less distinctive
E) less ordinary

Question

Quizplus · Accepted Answer

When products are organized according to benefit, consumers will perceive individual products in each category to be less distinctive because they are grouped based on similar benefits, making it harder to distinguish between them based on unique features or attributes.

In the Context of Retail Merchandising, When Products Are Organized