Brands viewed as the best examples of a product category are called _____.
A) processed brands
B) salient brands
C) prototypical brands
D) graded brands
E) equitable brands

Question

Quizplus · Accepted Answer

Prototypical brands are viewed as the best examples of a product category. They are often used as a reference point when consumers evaluate other brands within the same category. This is because they represent the most typical or ideal version of the product category. The other choices, processed brands, salient brands, graded brands, and equitable brands, do not accurately describe brands that are viewed as the best examples of a product category.

Brands Viewed as the Best Examples of a Product Category