In a progression from the superordinate to the basic to the subordinate levels, _____.
A) consumers use more associations to describe objects
B) consumers use fewer attributes to describe objects
C) the associations become simpler
D) the cognitive structure becomes simpler
E) the associations become weaker

Question

Quizplus · Accepted Answer

As you move from superordinate to basic to subordinate levels, consumers use more associations to describe objects, as they become more specific and detailed.

In a Progression from the Superordinate to the Basic to the Subordinate