Which of the following factors affects whether a consumer regards something as a category prototype?
A) Sharing the most associations with members from different categories
B) Pioneer brands setting a standard for later brands
C) Brands with the lowest market share
D) Dominant brands dissolving their ties with lesser known brands
E) Sharing the least number of associations with other members of its own category

Question

Quizplus · Accepted Answer

Pioneer brands often set the standard for later brands in a category, and consumers are more likely to regard them as the category prototype.

Which of the Following Factors Affects Whether a Consumer Regards