Which of the following is a concern associated with brand extensions?
A) The brand associations that are transferred to the new product will be too strong.
B) Motivation to process the brand image will be too high.
C) The creation of a new brand name is impossible.
D) The brand schema becomes less coherent and brand's image is diluted.
E) Many associations are linked with the original brand name.

Question

Quizplus · Accepted Answer

Brand extensions may dilute the brand's image as the brand schema becomes less coherent with the addition of new associations. This can lead to confusion and loss of clarity in the brand's image.

Which of the Following Is a Concern Associated with Brand