Lavish Homes is a furnishing and home décor store that is suited to people of all classes and tastes. Consumers tend to describe the brand as a down-home, honest, thrifty, helpful, and working-class friendly. In this scenario, the consumers' descriptions reflect the _____.
A) associative schema
B) network associativity
C) brand's image
D) schematic orientation
E) brand's personality

Question

Quizplus · Accepted Answer

The consumers' descriptions reflect the brand's personality, which is the set of human characteristics associated with a brand.

Lavish Homes Is a Furnishing and Home Décor Store That