In the context of brand images and personalities being threatened during a brand crisis, strong prior brand images can act as a _____.
A) disaster revival
B) risk-enhancer
C) consumer expander
D) shock-absorber
E) safety mechanism

Question

Quizplus · Accepted Answer

Strong prior brand images can act as a shock-absorber during a brand crisis, helping to minimize the damage to the overall brand image and personality. This is because consumers may be more forgiving and willing to give the brand the benefit of the doubt if they have a positive prior impression of the brand.

In the Context of Brand Images and Personalities Being Threatened