Joos Up, a leading soft drink company, recently launched several energizing drinks for young people. If a consumer's _____ of Joos Up is favorable, it may include such associations as "tastes great" and "boosts me up."
A) brand priming
B) scripted network
C) knowledge content
D) brand image
E) knowledge structure

Question

Quizplus · Accepted Answer

The consumer's favorable associations with Joos Up are related to its brand image - the overall perception and impression that a consumer has of a brand based on its characteristics, values, and benefits.

Joos Up, a Leading Soft Drink Company, Recently Launched Several