Consumers collaborating with companies to shape brand personality and develop new products is referred to as _____.
A) serial-positioning
B) cocreation
C) personification
D) scripting
E) prototyping

Question

Consumers collaborating with companies to shape brand personality and develop new products is referred to as _____.​
A) serial-positioning
B) cocreation
C) personification
D) scripting
E) prototyping

Quizplus · Accepted Answer

The concept of consumers collaborating with companies to shape brand personality and develop new products is referred to as cocreation. This is a growing trend in marketing where companies are actively involving their customers in the product development and brand-building process.

Consumers Collaborating with Companies to Shape Brand Personality and Develop