A way to decrease counterarguments is through the disrupt-then-reframe technique.
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Q5: In the context of attitudes, which of
Q6: Sources are credible when they have one
Q7: Consumers with promotion-focused goals are motivated to
Q8: Direct comparative messages have high credibility.
Q9: Cognitive responses are the thoughts a person
Q11: According to the theory of reasoned action
Q12: The affective function influences consumers' thoughts.
Q13: Informative ads tend to be less liked
Q14: Two-sided messages are marketing messages that present
Q15: _ refers to how much consumers like
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