
Sources are credible when they have one or more of three characteristics: trustworthiness, expertise, and status.
Correct Answer:
Verified
Q1: Perceived attractiveness is an important source characteristic
Q2: A direct comparative message is the most
Q3: Consumers tend to like a brand or
Q4: The hedonic dimension is when an ad
Q5: In the context of attitudes, which of
Q7: Consumers with promotion-focused goals are motivated to
Q8: Direct comparative messages have high credibility.
Q9: Cognitive responses are the thoughts a person
Q10: A way to decrease counterarguments is through
Q11: According to the theory of reasoned action
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