
In the context of attitudes, which of the following describes how attitudes influence consumers' behavior?
A) Affective involvement
B) Cognitive function
C) Emotional contagion
D) Connative function
E) Affective function
Correct Answer:
Verified
Q1: Perceived attractiveness is an important source characteristic
Q2: A direct comparative message is the most
Q3: Consumers tend to like a brand or
Q4: The hedonic dimension is when an ad
Q6: Sources are credible when they have one
Q7: Consumers with promotion-focused goals are motivated to
Q8: Direct comparative messages have high credibility.
Q9: Cognitive responses are the thoughts a person
Q10: A way to decrease counterarguments is through
Q11: According to the theory of reasoned action
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents