The attitudes of high-effort consumers may be less resistant to attack than those of low-effort consumers because the high-effort people may not resist a message or develop counterarguments.

Question

Quizplus · Accepted Answer

This statement is false. High-effort consumers are more likely to resist a message or develop counterarguments because they have invested more time and energy into the decision-making process. They are more involved in the product or service and therefore more likely to have strong opinions and be more resistant to change. Low-effort consumers, on the other hand, may have less attachment to a particular brand or product and may be more easily persuaded by messages.

The Attitudes of High-Effort Consumers May Be Less Resistant to Attack