Low-effort cognition involves classical and evaluative conditioning.
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Q8: Mood is similar to classical conditioning because
Q9: When processing effort is low, consumers _
Q10: The attitudes of high-effort consumers may be
Q11: According to research, consumers judge ads as
Q12: When motivation, ability, and/or opportunity (MAO) is
Q14: In low-effort processing situations, brand evaluations suffer
Q15: Sexual messages can create negative feelings, such
Q16: Brand attitudes improve when repetition allows consumers
Q17: In the context of unconscious formation of
Q18: Consumers must know the meaning of the
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