Consumers must know the meaning of the body feedback they experience in order to explain their behavior.
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Q13: Low-effort cognition involves classical and evaluative conditioning.
Q14: In low-effort processing situations, brand evaluations suffer
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Q16: Brand attitudes improve when repetition allows consumers
Q17: In the context of unconscious formation of
Q19: Attitudes formed under high-effort processing may not
Q20: Repetition of ad messages increases the likelihood
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