Bill suffers from athlete's foot but is skeptical of getting himself treated. After watching an advertisement for a particular athlete's foot treatment that depicts a famous professional footballer being successfully treated, Bill changes his mind and decides that this treatment will be effective. This is an example of simple beliefs based on:
A) explanation from affective deliberation.
B) the truth effect elaboration.
C) explanations from an endorsement.
D) associative messages of a brand.
E) body feedback elaboration.

Question

Quizplus · Accepted Answer

The advertisement depicting a famous footballer being successfully treated is an example of an endorsement, which is an explanation for the effectiveness of the athlete's foot treatment. Bill's change in belief is based on this simple explanation.

Bill Suffers from Athlete's Foot but Is Skeptical of Getting