Jon repeatedly watches an ad for BoNmarts, which promotes itself as the store with the lowest prices. These repeated viewings have led Jon to believe that this store has low prices. This is an example of repetition leading consumers to:
A) process the information without becoming bored with the stimulus.
B) feel strongly about the central arguments in an ad.
C) acquire basic knowledge about products features.
D) feel a sense of mystery about the sponsor of an ad.
E) feel strongly about the peripheral arguments in an ad.

Question

Quizplus · Accepted Answer

Repetition in advertising can lead consumers to acquire basic knowledge about a product's features or attributes, such as low prices, even if they do not engage deeply with the ad's content.

Jon Repeatedly Watches an Ad for BoNmarts, Which Promotes Itself