An ad for Windrose Energy Drinks shows a man, wearing a suit, multitasking successfully. The ad has the caption "Get more done every day." Marketers came up with this idea after considering that everyone wants to get more done in a day. In this scenario, the marketer's idea behind involving the consumers in the message is an example of _____.
A) self-innovation
B) peripheral indulging
C) self-referencing
D) self-sponsorship
E) situational involvement

Question

Quizplus · Accepted Answer

The marketer's idea of involving the consumers in the message by considering their desire to get more done in a day is an example of self-referencing. Self-referencing is a marketing concept where advertisers connect their products to the values, beliefs, and self-identity of their target audience.

An Ad for Windrose Energy Drinks Shows a Man, Wearing