Attitudes formed under high-effort processing may not even be stored in memory, allowing consumers to form attitudes anew each time they are exposed to a message.

Question

Quizplus · Accepted Answer

Attitudes formed under high-effort processing require cognitive effort and are more likely to be stored in long-term memory. This means that consumers would not form a new attitude each time they are exposed to the same message.

Attitudes Formed Under High-Effort Processing May Not Even Be Stored