In a mystery ad, the brand is:
A) never revealed in the message.
B) processed by very low and obscure routes.
C) promoted by an obscure source.
D) processed by heuristics that elicit high elaboration.
E) not identified until the end of the message.

Question

Quizplus · Accepted Answer

In a mystery ad, the brand or product being advertised is not revealed until the end of the message, creating suspense and engaging the audience's curiosity.

In a Mystery Ad, the Brand Is