Steve watches an ad for a brand of soda that portrays people surfing and having a party on a beach. Steve now associates the soda with fun and exciting people. In the context of consumer attitudes, Steve's behavior is an example of _____.
A) a heuristic demand
B) a feedback cue
C) a simple inference
D) long-term cognition
E) an affective cue

Question

Quizplus · Accepted Answer

Steve's behavior is an example of a simple inference, where he makes a quick association between the soda and the fun, exciting lifestyle portrayed in the ad.

Steve Watches an Ad for a Brand of Soda That