In low-processing situations, a simple message is more likely to be effective because consumers will:
A) not want to purchase products with a low brand image.
B) be able spend a lot of time evaluating competitive prices.
C) be able judge products based on source credibility.
D) be influenced by co-consumers who have supportive arguments for a product.
E) not have to process a lot of information.

Question

Quizplus · Accepted Answer

In low-processing situations, consumers are not willing or able to process a lot of information. Therefore, a simple message is more likely to be effective because it requires less cognitive effort to understand and process.

In Low-Processing Situations, a Simple Message Is More Likely to Be