Marketers use nostalgia in messages to influence positive attitudes and encourage _____.
A) self-gratification
B) self-involvement
C) self-referencing
D) self-sponsorship
E) self-recognition

Question

Quizplus · Accepted Answer

Nostalgia in marketing encourages self-referencing, where consumers relate the message to their own experiences, leading to positive attitudes and potentially influencing their purchasing decisions.

Marketers Use Nostalgia in Messages to Influence Positive Attitudes and Encourage