If consumers really like an ad, _____.
A) they may have fewer associations with the brand advertised
B) classical conditioning is most likely to occur
C) their positive feelings may transfer from the ad to the brand
D) their involvement in processing the ad may decrease
E) source derogations may increase

Question

Quizplus · Accepted Answer

If consumers really like an ad, they are more likely to have positive feelings towards the brand advertised due to the affect transfer process. This can lead to an improvement in brand attitude, which can result in future purchase intentions or actual purchases.

If Consumers Really Like an Ad, _____